360 Fashion Lab Japan

360°One complete vision

Our story

From the first thread
to the last room.

360 Fashion Lab began in Vienna as a design studio built around one idea: design the whole collection. The fabric is developed first, and everything else follows from it, the cut, the piece, the way it is made and the way it is sold.

The name says it: a full 360 degrees. Over the years the same way of working moved from clothing to textiles, from textiles to furniture and interiors, and from interiors to architecture.

In Japan the idea found its largest canvas. 360 Fashion Lab Japan was founded in Shimoda, on the Izu Peninsula, to design and develop private retreats with the care of a couture garment, and to carry the same thinking into new projects and products.

"Every house is a collection. Every room is a piece."

The founders

Two worlds,
one vision.

360 Fashion Lab Japan is founded and owned in equal partnership by Fedor Holz and Jamal Mesbahi. Their partnership began eight years ago in Vienna, when an entrepreneur and a designer met by coincidence and found they shared one conviction: that design, done completely, changes the way people live. Strategy and craft, Europe and Japan, combined into a new vision.

Co-founder · Representative Director

Jamal Mesbahi

A Belgian designer who thinks in complete collections. Trained in fashion, costume and textile design, he grew up inside the studios of Belgian fashion, among them Ann Demeulemeester, and has since worked across fashion, textiles, interiors and private commissions on three continents.

His method begins where few designers begin: with the material. He develops the fabric first, then the cut, the piece and the space around it, so that every element answers to the next. It is a complex and patient way of working, and it is how Shimoda Hills was made, every room, textile and detail designed as one.

Timeless and individual, his work is shaped by a life of travel. Today he lives in Shimoda, where he leads 360 Fashion Lab Japan.

FashionTextilesInteriorsShimoda

Co-founder

Fedor Holz

Entrepreneur and investor based in Europe. Known internationally as one of the most successful poker players of his generation, he went on to build a venture capital company that invests in founders and ideas.

His partnership with Jamal Mesbahi began in Vienna, where together they built 360 Fashion Lab, and brought the company to Japan to create its most ambitious project, Shimoda Hills.

InvestmentStrategyVienna

The retreat

From a hillside
to a retreat.

Shimoda Hills is the story of a piece of land at the very top of a quiet street above Shimoda, and of the years it took to turn it into a private estate.

The land

A hillside where the street ends, with forest on every side and the bay on the horizon. Plot by plot, the top of the street was brought together.

ii.

The villa

Over three years the main villa rose from the slope: three levels of glass, terraces above the trees, every room and fabric designed in-house.

iii.

The estate

In 2026 the view suite and the guest house joined the villa, closing the top of the street into one estate around one forest garden.

iv.

The opening

A ryokan of private villas on a mountaintop. Grand opening in January 2027.

The view from Shimoda Hills over the forest to the bay

Projects

What we
are building.

Grand opening · January 2027

Shimoda Hills

A ryokan of private villas on a mountaintop above Shimoda: three houses, one forest garden and a view over the valley to the sea, for up to ten guests.

Designed and furnished in-house, down to the last cushion.

Visit Shimoda Hills →

Next project · Kisami, Shimoda

Magnolia Cube

Three concrete pavilions set into a green hillside, facing the open sea.

Each cube is a private retreat: bedroom, living room, kitchen and bath behind a single wall of glass, under a planted roof that returns the hillside to nature. Exposed concrete, warm wood and natural textiles.

Magnolia Cube, concrete pavilions facing the sea

The group

Between Vienna
and Shimoda.

Companies360 Fashion Lab Japan K.K.Shimoda, Japan360 Fashion Lab GmbHVienna, Austria

BrandsJamel MesbahiFashion and designbấd diệtFashion

FoundersJamal MesbahiCo-founder, Representative DirectorFedor HolzCo-founder

Company overview

Company name	360fashion lab Japan K.K.
Representative	Jamal Mesbahi, Representative Director
Address	2167-2 Kisami, Shimoda, Shizuoka, Japan
Business	Design and product development; real estate development and hospitality; software development

会社概要

会社名	360fashion lab Japan株式会社
代表者	代表取締役　メスバヒ・ジャマル
所在地	静岡県下田市吉佐美2167番2
事業内容	デザイン・商品企画開発／不動産開発・宿泊事業／ソフトウェア開発

Designed Whole,Built by Hand.

From the first threadto the last room.

Two worlds,one vision.